What is a Squeeze Page and How Do You Create One? (adwords)
No commentsBy Gerald D Pilcher
A squeeze pages is a page on your site which has one absolute purpose only, which is to gain the confidence of anyone who visits that page to subscribe to your mailing list or buy your latest offer or product.
The first thing to say about your squeeze page is that whilst every other page of your site should be linked together, your squeeze page should have no links on it at all if possible.
For instance, if you have used HTML to create your site, you will have a homepage from where your guest can use a site map to navigate to every other page on that site. At the same time, all of those individual article pages will also be linked back to the homepage, so that in effect, the whole site is linked together, barring the squeeze page.
If on the other hand you have created a site using WordPress, it probably makes sense to use a static homepage so that once again, you can create links from and to that page with all of the other internal pages of your site.
However, the squeeze page should be a stand-alone operation, a page where the site visitor has only two options available.
Either they choose to subscribe to your mailing list or they close the page and leave if they decide not to subscribe.
Offering guests only two choices in this way may sound a little brutal or perhaps even a little self-defeating but it is important to understand that squeeze pages have to be 100% focused on the objective for which they have been designed. If on the other hand you were to include links to other pages on your site, you offer your guest many options for leaving your squeeze page without subscribing which is something that you do not want to do under any circumstances.
An effective squeeze page can be as simple as you want it to be with many successful squeeze pages being nothing more than black type on a plain white background.
For instance, this is one of the most powerful and effective squeeze pages in the ultracompetitive online dating for men market:
On this page, you can see all of the essential elements of a successful squeeze page.
Firstly, you need a powerful headline which in this particular format is generally featured in enlarged red type. This headline should be designed to match one of the most common hot buttons in your market (in this particular example, it promises secrets that most men will never know and who wants to be just one amongst most men, we all want to be exclusive and different, right?), whilst a degree of scarcity or rarity value is also a powerful selling characteristic.
An example that might work in our radio controlled market could be something like:
Free report reveals how you can find brand-new remote control cars at never-to-be-repeated rock bottom prices. Only 15 copies left, then its Goodbye forever!
Next, you need a list of bullet pointed benefits that clearly sets out for the guest exactly what they can expect to gain by subscribing to your list. From your earlier research, you know exactly what people in your market are looking four. Hence, these bullet points should indicate in no uncertain terms that by subscribing to your list, they will get insider information that exactly relates to what you already know they want.
Your bullet points should highlight how subscribing to your list will help new subscribers to solve their problems or answer their questions. After they have read this short bullet point list, they should be under no illusions that they have to subscribe to your list, that subscribing is a clear must do that they cannot logically ignore.
After the bullet points, all you need is a quick summary plus a clear call to action that tells the visitor to subscribe to your list, and exactly what they have to do in order to do so. Perhaps surprisingly, if you do not include a call to action that tells the visitor exactly what to do, you will find that a significantly lower number of guests will subscribe, whereas telling them how to subscribe always increases response levels.
Articles should be interesting and stimulating to read and provide useful resources.
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Get Me On Top search optimization services
By Lousie smith
In the world of cutting edge competition, everyone wants to be a front runner. Everything in the universe is captured into the Internet, no sphere of life is left untouched by the web. Multiple services are hired to make one noticeable or get highlighted among the shining stars. Search engine optimization and Search engine marketing pitches in at this point. This service is a call of time. Google has the world into it. It is the most widely used search engine over net. To be on Google works to ones advantage and to have a presence in the first few pages is considered to have a positive impact on the business.
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We not only provide SEO techniques such as Natural Organic search optimization, SEO, SEM, Social Networking Marketing, Postings, Content Creation, Press Release Creation and Distribution, Back-links, article postings and much more, but also back them up with our professional support. We strive to assure a top position in the search engine.
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Affiliate marketing and working from home. Is now a good time to become a wealthy affiliate?
By Caelan Cheesman
Yes, of course it is! Read on and I will explain why now is the right time to work from home and what choices, steps and, most importantly, what training you should take to become a successful affiliate marketer such as myself.
Well, it has been a tough couple of years and although most economies are now starting to crawl out of recession things are still on a knife edge, however, I believe that now is the perfect time to think about starting up your own home business and to work from home.
So why is it such a good time to start?
As business owners, website owners and marketers see economies leaving recession their thoughts turn to growing their businesses as consumer confidence grows. People everywhere and in almost every sector are starting to look for opportunities and are becoming ready to invest. This scenario in turn offers people looking to start their own home business a very unique opportunity.
What should you do? What is available?
This question is almost endless but it can be broken down into two different areas. You can either find a work at home job or you can start your own home business. The list of choices seems never ending and is indeed huge, just take a look at the following list as an example.
Running a website or web based business, writing articles for other websites, buying and selling items on online auctions, affiliate marketing, proof reading, translation, virtual assistant opportunities, purchase a franchise and turning your hobby into a job, for example, pet grooming/walking, genealogy or knitting.
As you see the list is huge and varied. It really is a minefield in choosing what the best option is for you. What will not turn out to be a dead end. What will not end up wasting lots of your money. What will keep you interested. What will provide you with the training and tools needed to succeed. What will make you money.
What do I think you should do? A little about myself.
I have been working in affiliate marketing from home for a while now and, previous to my current success, spent a very long time and lots of money trying to find something that was profitable and worked for me. Many people will tell you that the quickest way to a successful home based income is through purchasing a franchise but, unfortunatley, for this you need money, lots of money, and in fact many home based jobs and businesses require a substantial amount of money just to get started! This is not what most people want. Many people do not have enough money lying around to use as investment for this start up or, very sensibly, many people do not want to risk using their hard earned money on something or someone they know very little about.
What if I were to tell you that you can start your own work from home online business without having to spend a thing?
Let me introduce you to affiliate marketing. Quite simply, affiliate marketing is where you sell other peoples products or services online and in return receive a commission on each sale for doing so. You do not need your own product to sell, you do not need your own website and you do not need to spend any money - although a few dollars does come in handy just to kick-start you business and set you off on the wright foot and in the wright direction.
There is one thing however that is a must and that is the acceptance that you will need to spend an hour or two a day in order to build your business. Yes, you can be successful at affiliate marketing from home whilst looking after the kids but it does take work and planning to make it happen. Most importantly, you have to follow the right steps and use the right tools.
When I first started out with affiliate marketing from home I was looking after my two children Emily and Adam. I found myself on a steep learning curve. The hardest thing was wading through all the available information within the affiliate marketing industry (most of which was utterly useless and a waste of time) and trying to find out how to start and how to create a plan for success. Eventually I found the answer in Wealthy Affiliate, an online affiliate marketing program full of valuable training, tools and like minded people. Wealthy Affiliate is now literally all I use to run my growing work at home affiliate marketing business which has quickly flourished from a total start up cost of just $50 into a business which earns me thousands per month. I am on my way to becoming a wealthy affiliate. This I can say with hand on heart was the most important step I have taken within my affiliate marketing business and I will probably never make a more important step.
Wealthy Affiliate provided me, and still does, with a structure. It gave me step by step training, encouragement and a focuses course of action . Wealthy Affiliate also provides me with the vital tools required in order to succeed. Although some of these tools may not mean much to you until you too become an affiliate marketer, I strongly believe that nearly every successful person within the affiliate industry uses these tools.
Personal support and coaching
NicheQ industry reports
Site Rubix website builder
WA Jobs marketplace
Free unlimited web hosting
Your own blog and space
Rapid Writer system
Keyword research tool
Clickbank (product finder) research tool
Click tracking and link cloaker
Competition spy tool
And lots, lots more.
In my opinion there is one simple answer to the question “what work should I do from home?” You can spend a fortune buying into a franchise if you want but you will still need to put in lots of hard work. You can dip your toes into many other areas of the home business industry but you will ultimately either wind up at a dead end or waste lots of money, or indeed both! Alternatively and intelligently you can get into affiliate marketing and work from home with little or no investment and no risk and become as successfull in the industry as I have.
I know which path I would choose.
Affiliate marketing works and is truly a win-win situation for all. With low start up costs and the potential for large profits and growth it really is the most effective way to earn money from home.
Please visit The Wealthy Affiliate Site for more information on affiliate marketing as well as my personal review, recommendations and free gift.
Sunday, July 18th, 2010 at 5:00 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
