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(Pay per click companies) 5 Marketing Tactics for Fannie/Freddie Resets

By Scott Tucker

 Success in the mortgage marketing business is not only seen in the amount of sales you generate but also in the degree of loyalty your clients feel towards you. Be the ideal mortgage broker by helping your clients survive potentially damaging Fannie/Freddie resets.

Reset Fears

Last year, speculations about ARM resets began to circulate, causing homeowners to be in a state of fear and confusion. It has been estimated that more than $200B of home adjustable rate mortgages are expected to reset into more demanding interest rates. Even worse, this will be mostly felt by owners of subprime properties. And as for Fannie/Freddie backed loans, an estimated $50B of such debt are expected to suffer from the same fate.

Finally, ARM resets are especially difficult for those who have taken out loans in 2006. Introductory periods for these mortgages general last for two years and by this year 2008 these loans are scheduled to have their initial adjustment take place. As many is sure to be aware of, the first adjustment is always the hardest to manage as they tend to be unusually higher.

Mortgage Rates Today

2008 came and the ARM adjustment luckily turned out better than most people feared. This is mostly due to the credit-market lubrication and remarkable interest rate cuts that the Federal Reserve provided. As a result, adjustment rates for these mortgages, including Fannie/Freddie loans, resulted to smaller resets and even lower rates for some.

Ways to Manage Fannie/Freddie Resets

Of course, the fact that the much-feared Fannie/Freddie resets weren’t as terrible as they were portrayed doesn’t spell an immediate end to homeowners’ problems. Many of them had been struggling even before the reset was scheduled to take place. This could mean two things: they couldn’t afford their homes right from the start or something happened to make them unable to afford it at present. Either way, any unwanted changes on their rates could lead to foreclosure.

Send a Friendly Newsletter.

Being the caring mortgage broker that you are, you can strengthen your relations with past, present, and prospective customers by sending them a friendly little newsletter that can help them manage Fannie/Freddie resets effectively.

Work out a payment scheme.

If you can send your newsletter early enough, then maybe you still have enough time to put this suggestion to effect. People who take out mortgages should always have a detailed plan as to how they can pay it off. It would be even better if they have a target date in mind as this gives their plan direction.

Review current mortgage condition.

Advise your clients to take stock of their current plight. Is their existing mortgage still helpful to them? If not, should they have their mortgage changed into a fixed or completely variable loan then? Or should they pay it off with a second mortgage? Encourage your clients to contact you so you can discuss their options with them.

Stay within budget.

With Fannie/Freddie resets, there is all the more reason for people to further tighten their belts. Now is the time to stay strictly within budget in order to save enough money for possibly higher rates on their mortgages.

Pay as much as they can.

Finally, use today’s scenario to warn prospective clients about what happens when they opt to pay only the minimum required for an adjustable rate mortgage. If they pay the largest possible amount for their ARM, Fannie/Freddie resets won’t affect them as much.

With these tips, you’re sure to impress your clients not just with your wisdom but the amount of concern you’ve exhibited towards them as well.

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Scott Tucker tells you more on his free audio CD, free e-book, free faxed report, & free telephone seminar, all available for the asking, at www.MortgageMarketingGenius.com/newsletter

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Big Marketing Firms are Moving Their Money to Internet Videos
By Paul Fitzgerald

 Nowadays, more and more marketers are relying on the Internet. Why? It is because the Internet has become the most effective and less expensive medium for promotion than any other advertising media. Millions of people are using the Internet globally.

Thus, it provides marketers with a very wide market. In addition, marketers can make as many articles as they deem necessary to reach their prospect clients. Also, they are given the opportunity to directly communicate with their clients as well as prospect clients through blogging. And what makes it effective is that it’s not just a one way communication. The communication may come from the marketers to their audience and vice versa. That then provides marketers more leverage on their target audience.

They can closely study what the market wants and needs and can immediately make the necessary improvements to be able to sell their goods or services more effectively. But by far, the fact that any one can post any type of video on the web for free, which can be viewed by all web users for free, makes the internet a very diverse and the ultimate medium for promotion.

Marketers, job seekers, aspiring artists, sports instructors, and students with a number of valuable statements to make can now be heard and seen by millions just by posting videos in the Internet. Thirty second videos have become helpful in grabbing the attention of prospect clients, employers, talent scouts and producers, sports amateurs, and ultimately the mass public. And now, 30 second commercials are beginning to infiltrate the Internet realm as well.

Television commercials eat up a large part of a company’s advertising budget. Even a simple 30 second commercial could cost a lot. These commercials are made focusing on retentions rates of the messages or products being advertised.

There are those which are interesting enough to bear but there are those that are simply annoying. But let’s face it, these commercials are indeed effective. Because most often than not one ends up humming the jingle in that ad or simply becomes too familiar with the product or message being promoted.

However, as much as to the delight of marketers, many viewers tend to hate commercials. And certain new age technological company’s have been introducing DVR-enabled ad skipping gadgets. Many speculate that this era might be the dawn of the end of 30 second commercials on television or maybe television commercials in general. So, marketers are viewing the Internet, movie previews, radio programs as their new haven for these ads.

Video4Leads Creates Local, National, and International Business Leads for you through internet video, article marketing, follow up marketing, increasing conversion on your website and more. #1 mistake companies make is no Internet Follow up Program, We can take care of this for you. We can help you get the jump on your competition, so you Increase Traffic To Your Website

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Tuesday, September 30th, 2008 at 5:10 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.